One of the largest challenges for many founder-led businesses is how to transition to a professionalized enterprise sales & marketing capability. In our hundreds of discussions with founders, a very large percentage of them still find that sales falls back on one or two individuals.
BACbone’s founder spent 20+ years at McKinsey & Co. helping large companies advance their sales & marketing capabilities. Moreover, as a consultant, he absorbed the key enterprise advisory consultative sales skills that have made McKinsey so successful. Over the past decade, the team has developed playbooks to apply to things from digital marketing, to sales-development-representatives, to sales technical tools, customer success, hiring, etc. The team has a large network of successful enterprise sales personnel to draw on and draw in to any partner company. We also bring a marketing technical stack leveraging AI and other advanced analytics proven in challenging areas such as cybersecurity to very quickly jump-start awareness and inbound marketing campaigns.
Key capabilities in Sales & Marketing include:
– Digital marketing
– Sales-development-representative management
– Channel management
– Enterprise sales process development and management
– Hiring processes
– Customer success design and CRM functionality
– Bidding and proposal development
Expansion requires effective scaling of sales and marketing to build processes, rather than relying on one or two individuals. BACbone can help accelerate that transition.
The advance of Artificial Intelligence is breathtaking. In each new GPT model, the functionality improves on a geometric basis. Soon agents will interact with other agents streamlining full processes. Less-skilled workforces can tap into the experience of an organization through creation of custom-GPTs that include all of the existing knowledge of the organization. AI will […]
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Financial and HR management are often overlooked areas for significant value creation in small and mid-sized business services and software organizations. Many organizations struggle to find the capital to grow or find challenges in managing payroll, healthcare, receivables, etc. as they expand. BACbone has seen this movie up close. Over the past decade the team […]
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The trends are clear. Software capabilities will significantly enhance the productivity of service delivery. More and more services will be delivered as software. However, developing world-class, commercially scalable software requires specific skills and resources to invest in high quality talent and processes. With a decade of experience in building advanced software to automate and enhance […]
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